Privacy policy

Last updated: April 2026

We know these things can be long and dull, so we've written this in a clear, layered format. You can skim the headlines or dive into the details that matter most to you.

Your trust matters to us. By using our services you're choosing to share personal and sensitive health data. We take that responsibility seriously and are committed to safeguarding your rights and information.

⚠️ Important note

Jack Fertility's service is for people with sperm who want to learn more about their reproductive health. It is intended solely for wellness purposes, not for clinical diagnosis. Test results are provided for information only and should not replace advice from a healthcare professional. Due to natural variations in semen parameters, results from Jack Fertility may differ from semen analysis results you have received in the past, or may receive in the future.

Who we are

Jack Fertility Ltd is a company registered in England and Wales (No. 14092038).
Registered office: 4 Meadow Gate, Ashtead, Surrey, KT21 1DG, UK.
Store: jackfertility.co.uk
We are registered with the Information Commissioner's Office (ICO) under reference ZB885293.
For privacy questions, contact us at: privacy@jackfertility.co.uk

What data we collect

We only collect the data we need to provide our service responsibly. This may include:

• Identity & contact data — name, date of birth, address, email, phone number
• Account data — login details, preferences, communication history
• Health data (special category data) — information you provide about your health and lifestyle, your test results, and lab reports
• Sample data — semen samples you provide for testing
• Payment data — securely handled by our payment processors
• Technical data — IP address, device info, browser type
• Usage data — how you interact with our website and services

👉 We do not knowingly collect or process data from anyone under 18. If we become aware that we have, we will delete it.

How we collect your data

• Directly from you — when you sign up, place an order, provide health information, or contact us
• Automatically — via cookies or analytics when you use our site (only with your consent for non-essential cookies)
• From service partners — for example, laboratories processing your sample, couriers delivering kits, or payment providers

Why we use your data (lawful bases)

We only process your data when the law allows.

Provide our services
Examples: processing orders, shipping kits, analysing samples, delivering results, responding to queries
Lawful basis: Contract (necessary to perform the agreement we have with you)

Healthcare-related processing
Examples: laboratory analysis, quality control, re-tests, results communications
Lawful basis: Article 9(2)(h) UK GDPR (healthcare purposes), with appropriate safeguards

Optional health insights
Examples: personalised advice, trend data, educational content
Lawful basis: Explicit consent (you can withdraw at any time)

Improve & secure our site
Examples: analytics, troubleshooting, fraud prevention
Lawful basis: Legitimate interests (ensuring security and improving our services, balanced against your rights). For analytics cookies, we also rely on your consent where required.

Regulatory compliance
Examples: record keeping, safety reports, responding to regulators
Lawful basis: Legal obligation (to comply with UK law and healthcare regulations)

Marketing
Examples: newsletters, offers, product updates
Lawful basis: Consent, or soft opt-in under PECR (which allows us to contact existing customers about similar products or services without separate consent). In all cases, you will always have a clear option to opt out.

We will never sell your personal data.

Sharing your data

We may share your data with trusted partners who help us deliver our service, such as:

• Accredited labs (to assist us in analysing your sample)
• Couriers (to deliver and return kits)
• Secure payment providers
• IT, hosting and analytics providers (including Shopify and Google — see below)
• Professional advisers (such as lawyers, auditors, insurers)

All partners act under our instructions and are bound by confidentiality and data protection laws. We may also share data if required by law, regulator, or court order.

If Jack Fertility is ever involved in a merger, acquisition, or sale of assets, your data may be transferred to the new owner. We will post a notice on our website and, where feasible, notify you directly.

Shopify

Our store is hosted by Shopify Inc. Information you submit to the Services is transmitted to and shared with Shopify to enable them to provide and improve the platform. To learn more about how Shopify uses your personal information and to exercise your rights over data processed by Shopify directly, visit https://privacy.shopify.com/en.

Analytics — Google Analytics 4

We use Google Analytics 4 (GA4) to understand how visitors use our website. We have enabled IP anonymisation — your full IP address is never stored by Google. We have not activated Google Signals, Google Advertising Features, or any remarketing or audience-building tools.

GA4 data is processed by Google LLC and may be transferred to servers in the United States, covered by Google's standard contractual clauses and the UK-US data bridge.

You can opt out of Google Analytics tracking at any time:

• Google Analytics opt-out browser add-on
• Google Ads Settings
• Network Advertising Initiative opt-out

Health data

When you use our sperm testing products, we process your test results as health data. This is special category data under Article 9 of the UK GDPR. We process this data only on the basis of your explicit consent, which you provide when you activate your test and create your results account. You may withdraw this consent at any time by contacting us at privacy@jackfertility.co.uk.

We use your health data solely to provide you with your test results and associated guidance. We do not share your health data with third parties for marketing, advertising, or any purpose other than delivering your results.

Research use of data

• We may use fully anonymised data for research and statistical purposes
• We will never re-identify anonymised data
• If we ever want to use your identifiable data for research, we will ask for your explicit consent first

How long we keep things

Samples: destroyed typically within 2 days of arrival at our lab.

Test results and health records: kept for up to 10 years in line with UK healthcare record-keeping norms, unless a shorter or longer period is legally required.

Order and transaction records: kept for 6 years from the date of transaction, as required by HMRC.

Website analytics data: 14 months (Google Analytics default).

Marketing data: kept until you unsubscribe. We usually keep a minimal suppression record (just your email address) so you don't get contacted again by mistake. If you prefer complete erasure, just let us know.

International transfers

We process data primarily in the UK. Some service providers, including Google and Shopify, may process data in the United States and other countries. Whenever data is transferred internationally, we rely on the UK International Data Transfer Agreement (IDTA) or adequacy regulations where applicable.

Data security

We use strong technical and organisational measures to protect your data, including encryption, secure servers, and restricted access.

Samples are pseudonymised with a unique barcode that has no meaning outside our system. Test kits carry no personally identifiable information. Results are only re-identified when a limited number of authorised personnel link the code back to your account in our secure system.

If a personal data breach occurs, we will notify the ICO within 72 hours where required, and inform affected users without undue delay if the breach is likely to put their rights or freedoms at high risk.

Automated decision-making

Jack Fertility does not use automated decision-making that has legal or similarly significant effects on you. Some features may provide automated insights based on your test results to support your understanding of your reproductive health. All clinically significant decisions remain the responsibility of qualified professionals and/or you.

Your rights

Under UK GDPR, you have the right to:

• Access the data we hold about you
• Correct or erase your data
• Restrict or object to processing
• Data portability — request a copy of your data in a portable format
• Withdraw consent at any time (for marketing, optional health insights, or research)

To exercise your rights, email us at privacy@jackfertility.co.uk. We will respond within one month.

👉 If you unsubscribe from marketing, we keep a minimal suppression record (usually just your email address) to make sure we don't contact you again by mistake. If you would prefer complete deletion instead, just let us know.

Complaints

If you are unhappy with how we have handled your personal information, please contact us first at privacy@jackfertility.co.uk.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO):
Website: ico.org.uk
Telephone: 0303 123 1113
Post: Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF

Cookies

We use essential cookies to keep the site working, and optional analytics cookies (Google Analytics 4) only with your consent. For full details, see our Cookie Policy.

External links

If you follow links to other sites from our website, your data will be subject to their privacy policies. We are not responsible for how those sites handle your data.

Changes to this notice

We may update this policy from time to time. The latest version will always be available on our website.

Contact us

For privacy questions: privacy@jackfertility.co.uk
For general enquiries: hello@jackfertility.co.uk
Post: Jack Fertility Ltd, 4 Meadow Gate, Ashtead, Surrey, KT21 1DG, UK
ICO registration: ZB885293

👉 A PDF version of this policy is available on request.